How To Conduct A Link Campaign 2

Typically, there are two ways of creating links, reciprocal and one-way links. Out of the two, reciprocal is a very time consuming one. As a Webmaster, you would have to contact other Web masters with a proposal to exchange links. You would mostly contact such Webmaster, who deals in similar topics or products.

You should first get a mailing list of such websites and then send them personalized emails with the proposal. You will have to wait for some time for the response and if it is favorable, then you can share each other’s links.

The other type is one-way linking. The search engines mostly prefer these. It may need you to spend some money. There are some free directories, to which you can submit your website link. There are, however some sites, which may do it for a one time fee. This is faster than other types of links and is very useful. You should preferably set aside some budget for it.

You have to ensure that you get listed into such sections of the directories that are related to your website. Another option is to write press releases and submit them to a service provider that promotes your site, from which you may get number of one-way links. A similar option is to write good quality content and submit it to article directories. If you provide very good content, you can get links with webmasters, who can post your content.

Link campaign is very important to your online marketing strategy and should be undertaken properly and in a planned manner. It is important to manage and monitor link regularly, so that your efforts are not wasted for any reason.

Peter Brittain
Slinky Internet Marketing